81 arch

81 Arch St is located in the sought-after Front Street District in Hartford, CT. The selected tagline: A New Perspective sums up both the communication and vibrant visual direction. One unique way we energized the street scape during construction was to cover retail windows with scrim/clings featuring the hashtag #BeApartOfTheArch so that passersby would be able to interact with the building at street level and get involved with the building, posting on social media. Many recognizable images can be found in the window cling art.

In Your Shoes Graphics worked with Brio Marketing + Design to develop the 81 arch brand and the materials needed to market the property.